Heliocare in China
This month, we see the launch of Heliocare on the Chinese market, following in the footsteps of Endocare several months ago. The importance of this growing market and the company’s expansion policy make the release of the IFC sun photoprotection brand in this country necessary.
In 2017, it is expected that Chinese cosmetic retail channels will turn in excess of 113.9 million dollars.
Today, Spain is the fifth largest exporter of cosmetic products and according to Stanpa it generates 3.276 million euros, between cosmetics and perfumery.
According to IMS figures, Heliocare ranks third in the photoprotection market in Spain with 9.9 % of the market share and it has its sights on becoming the leader in Spain and increasing its volume of business both at home and abroad.