Cantabria Labs and Rafa Nadal with the “Zero Melanoma Goal”
- World Melanoma Day, May 23rd.
- Once again Cantabria Labs raises awareness about “OK” healthy sun exposure with its ambassador, Rafa Nadal.
To commemorate World Melanoma Day, Cantabria Labs is launching “Zero Melanoma Goal“, a new initiative as part of its “Give your all for what’s important, protect yourself from the sun“ awareness campaign. With the help of its ambassador, athlete Rafa Nadal, the campaign aims to raise awareness regarding looking after what’s important: good health and the prevention of skin disorders.
Despite the fact that 66% of the population already uses sun protection all year long and 83% report using an SPF of 50 or more1, there is still a lot of work to be done in this area. In Spain, more than 6,0002 new cases of melanoma are diagnosed each year and the incidence today is now twice as high as it was 30 years ago. In addition, melanoma is the form of skin cancer that causes most deaths in dermatological patients.
That is why Cantabria Labs wants to make the public more aware of the importance of good sun exposure habits in preventing these diseases. Together with Rafa Nadal, it’s launching the “Zero Melanoma Goal “ hand challenge on Instagram which, through a “hand challenge”, helps people learn the 3 steps for being “ok” in the sun and thus contribute to reaching the goal of #0melanoma: protect and repair your skin, combine oral and topical sun protection and, finally, check your moles and visit your dermatologist.
Double solidarity challenge
If the filter #0melanoma with the three steps for healthy sun exposure goes viral on Instagram and obtains more shares than the total number of melanoma cases diagnosed in 2021, Cantabria Labs will add an extra 3,000 euros to the donation it makes annually to the Healthy Skin Foundation of the Spanish Academy of Dermatology and Venereology. The AEDV is a professional association with which Cantabria Labs collaborates for research into, and prevention of, skin diseases.
Cantabria Labs works every year to ensure widespread visibility for its awareness campaigns to promote health and healthy sun exposure. To this end, and to achieve its goal of improving people’s quality of life, it has been working for the past three years with Rafa Nadal. In 2021 alone with the help of this star tennis player, Cantabria Labs convinced over 120,000 people to learn to check their moles for early detection of skin cancer through the ABCDE method.
Other athletes such as Sara Andrés and Mario Mola, and various organizations and foundations, have all joined Cantabria Labs over the years in supporting and promoting HELIOCARE’s advice and recommendations focusing on #whatsimportant. These entities and initiatives include the Copa del Rey Mapfre regatta, the Rafa Nadal Academy by Movistar, the Rafa Nadal Tour by Vodafone, the Lo que de Verdad Importa Foundation, the Madrid Tennis Federation, and the the Menorca Clinic Foundation, all of which have joined and helped promote the three-step hand gesture and healthy sun exposure campaign to work towards achieving #0melanoma.
How to join the challenge:
- Enter the Cantabria Labs Corporate Profile: @cantabrialabs_com
- Once inside the profile, go to the filter category next to Reels & IGTV
- Click on “try filter” and choose between languages
- Keeping pressing on the button or give it the hands-free function.
- Record the Heliocare “Hand challenge” to the rhythm of the music and save it
- Choose whether you want to publish it on reels or stories and tag the person you are challenging
- Congratulations, you are now part of Rafa’s Goal Zero Melanoma challenge!
For more information, click here
Fundación Piel Sana (Healthy Skin Foundation)
The Spanish Academy of Dermatology and Venereology’s Fundación Piel Sana is a non-profit organization that aims to promote public health and prevent the onset of dermatological disorders. The Academy has more than 2,800 member dermatologists who participate in its projects to raise awareness and promote health.